Alfresco Home Large Graffiato Tall Round Planter - Earthstone

Alfresco Home is a wholesale designer of a fresh new line of original interior and exterior home and garden accents. Alfresco Home's casual furnishings and accents help independent retailers bring together their indoor and outdoor living products.

Offering a wide selection of fashionable products, from casual furniture and garden accents to beautifully hand crafted glazed terra cotta, the new Alfresco Home helps retailers offer a complete line of interior and exterior living products. "You see the lines between indoor and outdoor blurring," says Cilio, the founder of Alfresco Home. "The trend today is about blending interior and exterior decor, connecting the inside of the home with the outdoors and enjoying the lifestyle of alfresco living."

Cilio says Alfresco Home grew out of the need to help retailers further develop these concepts by expanding their casual home decor offerings with some great products at a great value. Alfresco Home offers the elements that make the outdoors more comfortable and stylish. "My sense and firsthand experience is that people want the outside to be an extension of their home in a comfortable, stylish and relaxed atmosphere," he says. "We want to step outside the home and get a sense we are still in it. Or we want to move the outside in and make us feel we are still outside, even though it is January."

Calling on more than 17 years in marketing and sales with Campania International, Cilio is designing some of the products himself as well as working directly with companies in Europe and Asia for quality indoor-outdoor home dŽcor products that offer a great price point. Cilio is developing product lines that work together to complete the outdoor-indoor living experience.

Cilio says that adding some chic home dŽcor pieces breathes new life to the traditional store and gives customers a reason to skip going to the big box stores. "To keep the customers from going to to the large department stores, independents need to be more like an Ôoutdoor living boutique' where customers can find a good value and buy unique products or gifts for the home, pick up something hip to use when entertaining, and of course, quality that will last.

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